International Conference on Social Sciences and Humanities Research · Vol. 2 No. October Issue (2026)

Psychological Interpretation of Theories Related to the Study of Bloggers’ Activities

Authors

  • Makhbuba Ghulomkhujayeva Second-year Master’s student in Social Psychology, Tashkent International University of Chemistry

Keywords

self-monitoring self-observation self-control blogger blogging activity social networks social media self-presentation social behaviour audience communicative behaviour

Abstract

This article analyses the scientific and theoretical potential of Mark Snyder’s self-monitoring theory for the psychological study of bloggers’ activities. The article examines the significance of this theory in explaining the social behaviour of individuals with high and low levels of self-monitoring and highlights the distinctive characteristics associated with each level. It further considers John Suler’s online disinhibition effect and Manuel Castells’ network society theory as complementary explanatory frameworks, and argues that blogging should be interpreted as a complex socio-psychological phenomenon encompassing self-presentation, communicative relationships with audiences and the exercise of social influence.

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References

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