THE CONCEPT OF “SOFT POWER” IN INTERNATIONAL RELATIONS (USING SAUDI ARABIA AS AN EXAMPLE)
DOI:
https://doi.org/10.57033/mijournals-2026-3-0076Keywords:
Soft power, Saudi Arabia, Joseph Nye, constructivism, public diplomacy, media diplomacyAbstract
The article scientifically analyzes the concept of “soft power” based
on Joseph S. Nye Jr. theory and substantiates its difference from traditional power
concepts. Also, a comparative analysis is carried out with the realistic approach of
Hans J. Morgenthau and Kenneth N. Waltz. The study examines the mechanisms of
international influence through culture, religious factors, and media diplomacy using
the example of Saudi Arabia. As a result, it is scientifically concluded that “soft power”
is an important theoretical and practical tool for increasing the authority of states in
the international arena.
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Copyright (c) 2026 Shahlo RAJABOVA (Author)

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