Articles · Vol. 2 No. 4 (2026)

THE CONCEPT OF “SOFT POWER” IN INTERNATIONAL RELATIONS (USING SAUDI ARABIA AS AN EXAMPLE)

Authors

  • Shahlo RAJABOVA Independent researcher of Tashkent State University of Oriental Studie

Keywords

Soft power Saudi Arabia Joseph Nye constructivism public diplomacy media diplomacy

Abstract

The article scientifically analyzes the concept of “soft power” based 
on Joseph S. Nye Jr. theory and substantiates its difference from traditional power 
concepts. Also, a comparative analysis is carried out with the realistic approach of 
Hans J. Morgenthau and Kenneth N. Waltz. The study examines the mechanisms of 
international influence through culture, religious factors, and media diplomacy using 
the example of Saudi Arabia. As a result, it is scientifically concluded that “soft power” 
is an important theoretical and practical tool for increasing the authority of states in 
the international arena.

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